Web Site Visitor Conversion

Web Site Conversion Articles & Resources

On the Importance of Converson - Why spending money on incremental site traffic may be a premature step to better Web site results. First, you must understand your site's conversion rate.

WC Journal: Home Page Usability - This article resulted from reading an excellent book and then applying the concepts described in the book to my own Web site (Note: the previous version of my home page). The book is Homepage Usability: 50 Websites Deconstructed by Jakob Nielsen and Marie Tahir. Dr. Nielsen is possibly the most notable Web usability expert in the industry. After reading the book I decided that my own site could probably benefit from the same analysis.

Related Web Sites

• Future Now (Bryan Eisenberg) - learn about the philosophy of "Persuasion Architecture" for Web sites from recognized industry expert Bryan Eisenberg.
• Drilling Down (Jim Novo) - turning customer data into profits.
• UseIt.com (Jakob Nielsen) - the foremost Web usability expert Jakob Nielsen provides a wealth of information and opinion about the subject.