Most marketing efforts are multi-faceted, and marketing managers are tasked with developing multiple channels concurrently. Organic search, paid search, social media, content marketing, mobile marketing, etc. are all elements of a digital marketing strategy, and sometimes it’s not clear how to prioritize them or find resources to address them simultaneously.
More often than not, the digital marketing proposals I write include options to incorporate more than one of my services. I do this in a flexible manner, where the maximum amount of time billed each month stays fixed but the allocation of hours to each activity varies based on the priorities at that time. I have found that this approach fits the needs of my clients better and it gives them the ability to put my efforts where they’re needed most.
- Content Management System (CMS) selection
- CMS deployment, management, and training
- Web developer vendor selection
- Web redesign support (e.g., redirect strategy, content migration, content prioritization, information architecture, etc.)
- Digital Marketing strategy development
- Marketing Automation tool selection
- Content development and promotion
- Web usability and user experience assessment
- Americans with Disabilities Act (ADA or WCAG) evaluation and implementation
- Google My Business and other local listings services management
- Video editing, audio editing, and even some Web development when needed
In that sense I am an “Internet Generalist,” which is why my fixed-hours, variable services consulting contracts are effective (I have multiple clients that have been with me for 10 or more years). If you’re uncertain about your digital marketing needs, contact me and we will figure it out.