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Internet Marketing Articles |
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Internet Marketing Articles & ResourcesInternet Marketing Overview - Internet Marketing is a phrase with broad meaning, which is not surprising because it relates to almost all aspects of planning, building, and managing a Web site. Here's how we define Internet Marketing. 9 Internet Marketing essentials - Will you let your site grow old and start hurting your business instead of helping it? By paying the proper attention to your site, it will return the favor with dollars for your company's bank account. WC Journal: Web Site Strategy Part 1 - If you distill the goals of any commercial Web site down to the most basic ones, the result is the identification of two fundamental challenges: attract visitors, and convert them. WC Journal: Strategy Part 2 - The "average" small business spends around $10,000 on their first site, and that amount again in maintenance over the one to two years following. You would think that the "average" small business owner would want to know what the return would be on any $20,000 investment. Here we review an outline of the process steps necessary to develop a Web site strategy for a new or updated site. WC Journal: Small Percentage of Web Sites Are Profitable - The National Federation of Independent Businesses (NFIB) reports in their National Small Business Poll - The Use and Value of Web Sites that, when asked, only 27% of small business owners saw an operating profit from their Web site. WC Journal: How To Hire A Web Developer - Shopping for a Web site developer is not unlike looking for a new car. First, you see lots of terrific sites on the Internet and you become excited about the prospect of getting a new one for yourself. By the time you have listened to each vendor's sales pitch you are ready to just keep your old site and spend your money elsewhere. Eventually, though, you get through it, and there is tremendous satisfaction showing off your new site - assuming, of course, that you chose a good developer who completed the project to your satisfaction. Related Web Sites
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