Search Engine Marketing (SEM) Articles

Search Engine Marketing Articles & Resources

WC Journal: Site Design for Search Engines - Article looks at how the design of your Web site affects its search engine compatibility. Compatibility in this sense indicates how easy it is for the search engine crawlers to find and extract information from your Web site to populate their databases. If you're considering a new site or a significant redesign, make sure that search engine "friendliness" is considered during the initial design phase.

WC Journal: Search Engine Marketing Overview (somewhat dated) - Search Engine Marketing (SEM) refers to the strategy, planning, implementation, and ongoing maintenance activities related to driving targeted and profitable Web site traffic from search engine sites. This article looks at both paid and "natural" methods of traffic acquisition from search engines.

Related Web Sites

• Search Engine Watch (Danny Sullivan) - the de facto resource for information on search engines, from the industry's leading expert.
• Webmaster World - Not for the faint of heart - these forums dive into some of the most technical (and interesting) subjects related to search engines and Internet marketing.