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Simplifying Digital Marketing

Weidman Consulting is a digital marketing consulting firm in the Greater Rochester, NY area. We specialize in data-driven marketing solutions.

Improve Web Site Visibility, User Engagement, and Conversion

Our online marketing campaigns are flexible and we work on new or existing sites and in partnership with your developer or development team.

We design and manage campaigns that improve the visibility of your Web site and leverage Web analytics to improve site conversion rates. We serve clients in a wide range of industries, in both B2B and B2C markets.

Learn More About

Search Engine Optimization

We develop and implement complete SEO strategies, incorporating content development, link-building, and search-friendly Web site design.

Paid Search Marketing

We design, implement, and maintain Google Ads and Bing Ads cost-per-click (CPC) paid search advertising campaigns.

Web Reporting & Analytics

Go beyond reporting and turn your data into action. We can help you make sense of the data from all your digital marketing channels.

Digital Marketing

Managing complexity. We help you plan, prioritize, and execute your digital marketing campaigns.

Examples of Our Work

For many of our clients we provide the design, setup, and maintenance of their SEO and/or paid search campaigns. Each month we provide detailed Web analytics reports along with recommendations for improving the performance of the campaigns.

But we also solve a lot of strategic and tactical digital marketing problems for our clients.
Some examples:
Healthcare manufacturer needed streamlined reporting for their campaigns, integrating data from their ad agency, Salesforce, Google Analytics, and Google Ads. We provided an automated Google Sheets solution that cut reporting time to a fraction of what it was previously.
Manufacturing client had a core group of target keywords that were underperforming. We developed a content marketing strategy to address low-ranking keywords, resulting in significant traffic gains and the generation of new leads.
University wanted marketing staff to take advantage of their Google Analytics data. We provided a three-session Google Analytics kick-start, with the training curriculum customized for their Web site and their key traffic channels.
Financial Services firm needed to generate leads for a new service offering, one for which they had no previous brand recognition. We developed a Google Ads campaign that has generated enough leads to enable the team to grow from two to seven staff members.